The Distinguished Service Award acknowledges people who have had an unparalleled impact on UW–Madison. While many have contributed to the university in ways great and small, the Distinguished Service Award was created to honor those whose impact has been truly transformational.

The Distinguished Alumni Award is the highest honor bestowed by the Wisconsin Alumni Association. Since 1936, the Wisconsin Alumni Association has been presenting the award to the most prestigious graduates of UW–Madison for their professional achievements, contributions to society, and support of the university.

The Forward Award acknowledges rising stars in various fields who exemplify the Wisconsin Idea through an emphasis on service, discovery, and progress. Young alumni within 15 years of graduation who have demonstrated exceptional early-career achievement and a positive impact on their professions are eligible for this award.

The Luminary Award recognizes alumni who serve as aspirational examples for others through their accomplishments in the areas of leadership, discovery, progress, and service. Alumni who have demonstrated exceptional achievement in their professions and/or service or philanthropy at least 15 years from graduation are eligible for this award.